Understanding natural human behavior translates directly into how we build and use digital products. Understanding the "why" behind products is critical, following with proper user research that surfaces the pain points or areas of opportunities we must design for. They say the best interface is no interface, and over the years I've worked on incremental changes that minimize the information and bring delight to micro interactions. From AR, to VR, to mobile devices or desktop apps, digital products are all around us intertwined with our day to day lives.